MoMA Atlantic/Pacific Station Flythrough 06/2009
MoMA Atlantic/Pacific 06/2009
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In a move to advertise the accessibility of the museum to a local audience, The MoMA Atlantic/Pacific campaign transformed a Brooklyn subway station into an extension of the museum’s permanent collection. Every ad space in the station was replaced with pieces of artwork from MoMA’s most popular artists including Van Gogh, Picasso, Pollack, Warhol. The campaign was executed in three steps. (1) Teaser posters went up announcing the dates of the installation and redirecting to the website. (2) The artwork was revealed, complete with rich audio guide experiences, a toll-free fact line, even a handout full of facts, games, and trivia. (3) Two weeks after the work was revealed stickers appeared, advertising the the surprisingly affordable price for a yearly membership.
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New York City Ballet David Koch Theater 06/2009
ARCH DL V: Money 06/2009
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Money for LVHRD’s ARCH DL V feature the Architects and their buildings. 275 stacks with bellybands were distributed at the event and used for voting and photographs.
ARCH DL V PORTRAITS 06/2009
ARCH DL V: Tie Shirts 06/2009
Kanye West + Absolut "Glow in the Dark" Tour Video 06/2008
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This looping video was created to play on jumbotrons between sets on Kanye Wests “Glow in the Dark” Tour. It was designed to work ambiently with any type of music, since each performance soundtrack would change between sets depending on the venue. For this purpose, we have used “Stronger” as the background track for your entertainment.
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