3D flythrough of the MoMA Atlantic/Pacific takeover in Brooklyn. Every ad space in the station was replaced with art from the Museum of Modern Art’s permanent collection.
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In a move to advertise the accessibility of the museum to a local audience, The MoMA Atlantic/Pacific campaign transformed a Brooklyn subway station into an extension of the museum’s permanent collection. Every ad space in the station was replaced with pieces of artwork from MoMA’s most popular artists including Van Gogh, Picasso, Pollack, Warhol. The campaign was executed in three steps. (1) Teaser posters went up announcing the dates of the installation and redirecting to the website. (2) The artwork was revealed, complete with rich audio guide experiences, a toll-free fact line, even a handout full of facts, games, and trivia. (3) Two weeks after the work was revealed stickers appeared, advertising the the surprisingly affordable price for a yearly membership.
Rendering and animation for the New York City Ballet.
Money for LVHRD’s ARCH DL V feature the Architects and their buildings. 275 stacks with bellybands were distributed at the event and used for voting and photographs.
Created for LVHRD ARCH DL V staff uniforms these tie shirts come in 4 varieties; Standard, Skinny, Bow, and Bolo. They are made with Uniqlo shirts and printed with bleach.
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Promotional posters from LVHRD events beginning in July 2008.
This looping video was created to play on jumbotrons between sets on Kanye Wests “Glow in the Dark” Tour. It was designed to work ambiently with any type of music, since each performance soundtrack would change between sets depending on the venue. For this purpose, we have used “Stronger” as the background track for your entertainment.